The Ninja Master Prep is advertised as a revolutionary food and drink mixer that can help consumers master the kitchen.
Taken from their own page:
Rule the Kitchen with this revolutionary food and drink maker. Transform ice cubes into perfect, creamy frozen drinks and desserts in the blink of an eye. Make perfectly chopped salads, salsas and dips quickly without fear of uneven chunks or worse… turning the whole thing to mush. The powerful, interchangeable Master Pod easily switches from the Mini Master Prep (ideal for chopping) to the Master Prep Pitcher (perfect for frozen drinks and smoothies).
Basically, it`s a food processor - abet a very nifty one.
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